Interactive Advertising and Internet Marketing

Internet is being used by more than 1.1 billion population of the world; thus, there is a huge scope to interact with over a billion people in the world by interactive advertising. Interactive advertising which is done by using online or off-line interactive media is known for having a mass interaction and huge appeal. With huge appeal, interactive advertising can be used as an effective internet marketing tool to promote products, brands, services, public service announcements, corporate or political groups, etc.

Thanks to interactive advertising, even small businesses can advertise themselves at large canvas and gather huge audience in a swift manner. It may include paid and unpaid presentation and promotion of products and services as well as ideas. Thus, interactive advertising facilitates mutually beneficial interaction between consumers and producers. Internet plays crucial role in the delivery of such mutually beneficial enterprise.

Forms of Interactive Advertising

Interactive advertising is a tool wherein the producer throws up the business for private scrutiny of consumers. Public is given freedom to voice its opinion and share it with that of the corporate body. Nonetheless, it has replaced the traditional advertising wherein producers would give full page ad but would never be able to know what their target audience thought of them. In interactive advertising the producer is directly in the contact with consumers and knows all the impressions his product makes or reaction the consumers make.

Some leading forms of interactive advertising such as Banner Ads/Display Ads, Sponsorships, Email, Rich media/streaming video & audio/Flash, Referrals, Slotting, Interstitial (pop-up ads), Keyword Search/paid listings, etc. All the before mentioned forms of interactive advertising are the part of Internet marketing and have been approved for the results. The leading three forms classifieds, rich media and keyword search capabilities are the top three interactive advertising methods which have been used for the purpose of Internet marketing.

Advantage of Interactive Advertising for Small Businesses

Small business benefit a lot from Internet and interactive advertising as it provides a level-playing field wherein small and large all have advantages. With small to no investment, a small company can start interactive advertising. For instance blogging can be used for customer interaction or forum can serve the purpose of knowing the customers and offering customer satisfaction – exchange of ideas,
redressal of grievances, etc. can be done effectively and swiftly.

Selection of right place for advertising along with right format is fundamental for interactive advertising. Similarly, the use of incentives, proper placement of ads on a web page, the actual ad and image, etc. play crucial role in the interactive advertising management.

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